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How Social Media Allies and Upsides Your SEO Efforts?

SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.

And, quite reasonably, they are the two most decisive factors in the online marketing sphere.

But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.

Do we intend to say that social media directly encourages your Search engine rankings?

The simple answer could be NO!

You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.

Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.

Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.

The Relationship Between Social Metrics & SEO

Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.

But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.

This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.

Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.

Nevertheless, is there an Indirect way that social media influences search engine rankings?

And, this was embellished in the Cutt’s video itself.

He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.

Benefits of Social Media for Business

A Linkable Opportunity

As most social media consists of links to other websites, site owners and content creators can use it to promote their content.

You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.

Here’s how this happens-

As you use social media, there might have been countless times that some articles impacted you.

The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.

Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.

You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions

Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.

These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.

Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.

So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.

This is called the power of positive mentions.

Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.

You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.

Social Media For Searches

You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.

As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.

You will find similar responses to Pinterest and Instagram.

Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.

In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.

Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.

Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.

Changing The Idea Of SEO

We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.

Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.

You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.

Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.

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‘Green’ bitcoin alternative Chia is leading to hard disc shortages

Cryptocurrencies based on owning a large number of hard discs, rather than using computer processors, could offer a less energy-intensive alternative to bitcoin and might even make it cheaper to build data centres – although one is already causing soaring demand for hard discs that is disrupting supply chains.

Bitcoin and several other popular cryptocurrencies are created, or mined, using a concept called proof of work, which involves solving computationally difficult puzzles that consume a large amount of electricity. Bitcoin’s annual electricity consumption is estimated to be 148 terawatt-hours and rising, or around the same amount as Poland’s. Now, rival currencies are emerging that instead make use of large numbers of empty hard discs, a concept known as proof of space.

Because hard drives are less energy-intensive to run than processors, proof-of-space currencies are touted as being more environmentally friendly. However, demand for one such currency, Chia, has become so high that some Asian countries, such as Vietnam, are reporting shortages of hard discs. The same phenomenon occurred with graphics cards, which proved to be extremely efficient at mining certain proof-of-work cryptocurrencies. Currently, around 3 million terabytes of hard disc space are being devoted entirely to mining Chia, enough to store 3 billion movies.

Jason Feist at hard drive manufacturer Seagate says the company is experiencing strong orders and that staff were working to “adjust to market demand”.

He also suggested that these new cryptocurrencies could provide a way for companies building large data centres to offset the cost by turning them over to mining. “Chia, and similar technologies such as Filecoin and Sia, show potential ways businesses can turn their idle infrastructure into ongoing revenue,” says Feist.

Michel Rauchs at the University of Cambridge says that while bitcoin’s proof-of-work approach is well understood, proof-of-space alternatives are still in their infancy.Other consensus algorithms that are less energy-intensive but also introduce some level of centralisation and subjectivity might be an acceptable trade-off. There are always trade-offs involved, most of which tend to only become known over time,” he says.

Aron Peterson, who works in digital production for the film industry in the UK, says that people in his field started to notice the price of computing hardware creeping above manufacturer-listed prices around six years ago. He puts it down to the demand for graphics cards by cryptocurrency miners.

“It was causing frustration among creatives and gamers who didn’t want to purchase upgrades at inflated prices just because other people were wasting huge amounts of electricity to compete for digital tokens,” he says.

After deciding to try mining himself, Peterson found that it was using significant energy. He also predicted that it would take five months before mining any coins. “Obviously I wasn’t going to run this experiment for five months, especially if the estimated time continued to climb as new miners appeared,” he says.

Peterson isn’t convinced by Chia’s green credentials, saying bitcoin miners are unlikely to switch because it would require them to buy new hardware. “Instead of displacement, it’s an additional crypto to be mined,” he says.

“Aside from the energy usage, this results in mountains of electronic waste as hard drives will fail faster and more often,” says Peterson. “The poorest people in the world already live with mountains of e-waste pollution we dump on them and this is just going to add to that.”

Chia Network, the firm behind the cryptocurrency, didn’t respond to a request for comment.

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5 Benefits of Trading Cryptocurrencies

When it comes to trading cryptocurrencies, you have to speculate whether the market you have chosen will go up or down in value. And the interesting thing is that you never own the digital asset. Actually, the trading is done with derivative products like CFDs. Let’s take a look at the benefits of trading crypto currencies. Read on to find out more.

Volatility

While the cryptocurrency is a new market, it’s quite volatile because of the short-lived speculative interest. The price of bitcoin dropped to $5851 from $19,378 in 2018, in just one year. However, the value of other digital currencies is quite stable, which is good news.

What makes this world so exciting is the volatility of the value of crypto currency. The price movements offer a lot of opportunities for traders. However, this comes with a lot of risk as well. Therefore, if you decide on exploring the market, just make sure you do your research and put together a risk management strategy.

Business Hours

Typically, the market is open for trade 24/7 because it is not regulated by any government. Moreover, the transactions are done between buyers and sellers across the world. There may be short downtimes when the infrastructural updates take place.

Improved Liquidity

Liquidity refers to how quickly a digital currency can be sold for cash. This feature is important as it allows quicker transaction times, better accuracy and better pricing. Generally, the market is kind of illiquid as the financial transactions happen across different exchanges. Therefore, small trades can bring large changes in the prices.

Leveraged Exposure

Since CFD trading is considered a leveraged product, you can open a position on what we call “margin”. In this case, the value of the deposit is a fraction of the trade value. So, you can enjoy a great exposure to the market without investing a lot of money.

The loss or profit will reflect the value of the position at the time of its closure. Therefore, if you trade on margin, you can earn huge profits by investing a small amount of money. However, it also amplifies losses that may exceed your deposit on a trade. Therefore, make sure you take into account the total value of the position prior to investing in CFDs.

Also, it’s important to ensure that you are following a solid risk management strategy, which should involve proper limits and stops.

Quick Account Opening

If you want to buy crypto currencies, make sure you do so through an exchange. All you need to do is sign up for an exchange account and keep the currency in your wallet. Keep in mind that this process may be restrictive and take a good deal of time and effort. However, once the account is created, the rest of the process will be quite smooth and free of complications.

Long story short, these are some of the most prominent benefits of crypto currency trading in the here and now. Hopefully, you will find this article quite helpful.